Today the sheer amount of information pouring in drowns out important arguments. So we boil hugely consequential debates like Brexit down to yes-or-no questions. We do this because we can’t identify the key concepts. With WHYS, we can.

WHYS is built on thorough research ranging from Computer Aided Decision Systems over Behavioural Psychology up to Graph Theory. Combining these with insights from Information Design is what gives WHYS its unique structure. WHYS algorithmically translates data into preattentive visual attributes, massively speeding up the process of understanding context. WHYS has been created collaboratively and was tested and validated with a broad range of testers and expert users: Parliamentarians from the German Bundestag, Think Tanks in the British Treasury, Strategists from McKinsey – the input which WHYS is built on is just as broad as its potential use cases.

The core principle that powers WHYS is extremely simple but powerful. But WHYS does not only visualise and represent data, it also allows data-manipulation: active propagation of argument weights, filtering, sorting, and many more.

From Brexit to Flatearth – WHYS can represent contexts ranging from political decisions to "scientific" debates, ethical dilemmas, strategic decisions, investments, risk management, project potential analysis … WHYS is diverse, intuitive, and powerful. 

WHYS is online! It's a digital platform that allows you to explore different contexts and which will soon allow you to create your own. Visit www.whys.laurenzreichl.de