Milk – corporate packaging design

How could milk look? Could a packaging design work out without using white, blue and green, grass, skies and flowers? Could the Tetra Pack be useful, piled lying in the fridge, with it's bottom indicating fat rate, expiry date and so on. Could a tetra-packed milk even be modern and elegant? 

Renderings done in Solid Works.

another rendering of the whole dairy product line built around a black minimalist corporate identity
a rendering of a whole dairy product line built around a black minimalist corporate design
a rendering of three smoothy bottles (glass bottles with very graphic labels)
a rendering of a milk tetra pack full in black
A very basic overview showing several layers of print (black cardboard, white print on top, black gloss print on top)
a closeup of the milk tetra pack bottom – it shows key information (like "is milk open", how much fat, and "best before")
a series of quick sketches for a spot advertising the black milk
an image showing all sides of a tetrapack milk, the bottom of the pack shows all valuable information which is key element of the concept.