milch – packaging design

Packaging Design für Milchprodukte, entstanden im 3. Semester (und aus Protest gegen immer gleich aussehende Milchprodukte)

another rendering of the whole dairy product line built around a black minimalist corporate identity
a rendering of a whole dairy product line built around a black minimalist corporate design
a rendering of three smoothy bottles (glass bottles with very graphic labels)
a rendering of a milk tetra pack full in black
A very basic overview showing several layers of print (black cardboard, white print on top, black gloss print on top)
a closeup of the milk tetra pack bottom – it shows key information (like "is milk open", how much fat, and "best before")
a series of quick sketches for a spot advertising the black milk
an image showing all sides of a tetrapack milk, the bottom of the pack shows all valuable information which is key element of the concept.